.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital each year, have increased virtually $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That downturn is due to market saturation, heightened regulatory stress, as well as financial uncertainties.ADWEEK talked with 5 VCs that remain to acquire adtech providers, even with these obstacles, regarding what they are trying to find and what they steer clear of. Maybe unsurprisingly, these real estate investors are targeting possibilities in privacy-focused innovations and industry-specific areas such as hooked up television.